India’s beauty market is huge – the country has the sixth largest market in the world. But, our per capita spending on beauty products is still low: only about 15 dollars. That’s 1200 rupees. For context, in the US, per capita spending on beauty is 335 dollars and the global average for this figure is 72 USD.
That’s also one reason why ‘minis’ of beauty products are particularly popular in India. In the West, people use minis as samples or as travel packs. With more luxury brands like Rare Beauty, Laneige and Innisfree coming to India, Indian consumers prefer to buy 'minis' of these luxury products.
In the latest episode of The Signal Daily, we’ll hear from Indian consumers and learn about why they love buying minis of luxury beauty products. What does that say about aspiration, affordability, and identity among Indian women today?
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