The petcare industry is booming in India. A Redseer report from last year said that pet ownership in India is growing at a rate of 4-5% right now. In 2019, 26 million Indian households had pets. That number ballooned in just five years; in 2024, 32 million households had pets. At the same time, the pet care market is also growing by 18-20%.
It’s one thing to spend on your pets, but Indian pet parents don’t stop there. They’re choosing to buy premium products for their pets too. Think: 10,000 rupees worth hypoallergenic beds, and costly organic, free-range chicken and duck pet food, air dried snacks and treats.
In the latest episode of The Signal Daily, we’ll hear from consumers and petcare professionals about this trend toward premiumisation in the petcare industry in India. Why are so many willing to shell out bank for their pooches? Will more pet owners across the country transition into being such quote “pawrents”?
Episode about Pet-friendly hotels: https://www.thecore.in/podcasts/how-friendly-are-pet-friendly-hotels-836180
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