India’s supplement industry is booming right now. Conservative estimates say that this industry is growing at a CAGR of 11%, but some experts even place its growth rate at 16-18%.
Supplements as a concept isn’t new, but what is new is that new-age brands are packaging their products in a stylish way. Rather than selling straight up tablets, they sell effervescent tablets, gummies and even multivitamin ice-creams, for instance. Moreover, they’re also leveraging social media and are marketing their products using influencers.
So, should you invest in these premium supplements?
In the latest episode of The Signal Daily, we’ll hear from consumers, doctors and industry people on what’s behind this boom. Do you really need these supplements? And if yes, which ones are worth it—and which ones aren’t?
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