[142] Articles That Caught Our Eye On ... Podcasting Advertising and Short Podcast

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The Showrunner

Jerod Morris & Jon Nastor

151 episodes

3 months ago

The Showrunner is a weekly podcast hosted by veteran podcasters Jonny Nastor and Jerod Morris in which we share advice, ideas, and experiences that will help you solidify your podcast's positioning, produce more useful content, build a more authentic connection with your audience, and drive more meaningful results with your podcast.

And we also provide regular words of encouragement and inspiration, because none of the rest of it matters if you don't show up and keep showing up reliably for your audience.

All content for The Showrunner is the property of Jerod Morris & Jon Nastor and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

[142] Articles That Caught Our Eye On ... Podcasting Advertising and Short Podcast

The Showrunner

38 minutes

6 years ago

[142] Articles That Caught Our Eye On ... Podcasting Advertising and Short Podcast

This week, we react to two articles that caught our eye — each of which deals with a topic we’ve discussed recently here on The Showrunner.

First, we discuss this article from Nieman Lab (http://www.niemanlab.org/2018/11/consumers-love-smart-speakers-they-dont-love-news-briefings-on-smart-speakers-at-least-not-yet/): Consumers love smart speakers. They don’t love news on smart speakers. (At least not yet.)

You may recall in episode we discussed a handful of reasons why short-form podcasts are a major growth opportunity. This article lends further credence to that idea … though we both urge caution before you think about just jumping right into producing one.

Then, we discuss this article from Ahrefs (https://ahrefs.com/blog/podcast-advertising/): Podcast Advertising: $51,975 Spent. Here’s What We Learned.

In episode 138 we discussed tips for striking a win-win-win deal with a new sponsor. This article provides a unique view of the sponsorship process from the perspective of the sponsor.