[141] 5 Simple Steps to Creating a Lead Magnet Your Audience Will Love

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The Showrunner

Jerod Morris & Jon Nastor

151 episodes

3 months ago

The Showrunner is a weekly podcast hosted by veteran podcasters Jonny Nastor and Jerod Morris in which we share advice, ideas, and experiences that will help you solidify your podcast's positioning, produce more useful content, build a more authentic connection with your audience, and drive more meaningful results with your podcast.

And we also provide regular words of encouragement and inspiration, because none of the rest of it matters if you don't show up and keep showing up reliably for your audience.

All content for The Showrunner is the property of Jerod Morris & Jon Nastor and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

[141] 5 Simple Steps to Creating a Lead Magnet Your Audience Will Love

The Showrunner

40 minutes

6 years ago

[141] 5 Simple Steps to Creating a Lead Magnet Your Audience Will Love

We talk a lot about the importance of building your email list and nourishing your subscribers — but what do you do when you are struggling to get anyone to join your email list in the first place?

You need to examine (or reexamine) your lead magnet. And in this week’s episode of The Showrunner, we describe a simple 5-step process for creating a lead magnet that will lead to consistent conversions.

Among the topics we discuss:

• How to define the problem your lead magnet will solve (and why being able to complete this step is foundational for your ability reach your audience).
• Why you need to provide ONE specific solution.
• How to choose the best format for your lead magnet, with a handful of different types you should consider.
• How to approach creating the content itself.
• What steps you should take to make it look snazzy.

And we use an example lead magnet Jonny created for Hack the Entrepreneur to walk through each of the steps. Click here to download it: https://www.dropbox.com/s/waztnafl5huz06u/10%20FILL%20IN%20THE%20BLANK%20HEADLINES.pdf?dl=

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If you find this episode useful, you should also check out these recent episodes:

• [130] 23+ Ways to Earn Profit From Your Podcast
• [132] 22 Tips to Help You Avoid Costly Mistakes With Your Email List
• [137] How to Market a Podcast: 7 Ways to Get More Listeners