The Showrunner is a weekly podcast hosted by veteran podcasters Jonny Nastor and Jerod Morris in which we share advice, ideas, and experiences that will help you solidify your podcast's positioning, produce more useful content, build a more authentic connection with your audience, and drive more meaningful results with your podcast.
And we also provide regular words of encouragement and inspiration, because none of the rest of it matters if you don't show up and keep showing up reliably for your audience.
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The Showrunner is a weekly podcast hosted by veteran podcasters Jonny Nastor and Jerod Morris in which we share advice, ideas, and experiences that will help you solidify your podcast's positioning, produce more useful content, build a more authentic connection with your audience, and drive more meaningful results with your podcast.
And we also provide regular words of encouragement and inspiration, because none of the rest of it matters if you don't show up and keep showing up reliably for your audience.
[138] 7 Tips for Striking a Win-Win-Win Deal With a New Sponsor
The Showrunner
56 minutes
7 years ago
[138] 7 Tips for Striking a Win-Win-Win Deal With a New Sponsor
Sponsorships are one of the most common and potentially reliable ways to monetize a podcast. But especially for podcasters with smaller audiences -- those who don't have access to the bigger networks of corporate podcast advertisers -- getting conversations going with potential sponsors isn't easy, and knowing how to propose terms and set up deals isn't always clear.
We hope to shed some light on that with this episode, in the wake of Jerod signing up a new sponsor for The Assembly Call. He learned a few things from the experience, and you know Jonny always has plenty of advice to provide when it comes to sponsorships.
Among the topics we discuss:
• The unique story of how Jerod's latest sponsorship deal came out. • An underrated source for potential sponsors. • The importance of having "ad spots" in your show even before you sell your first ad. • The three parties that any sponsorship deal always has to be a win-win-win for. • What to use as a starting point for terms and negotiations. • The benefits of a sponsorship/affiliate blend. • The importance of not being an asshole. • Why you need to be organized and take the lead. • What data to present to potential sponsors and how to respond to their requests.
And much more.
The Showrunner
The Showrunner is a weekly podcast hosted by veteran podcasters Jonny Nastor and Jerod Morris in which we share advice, ideas, and experiences that will help you solidify your podcast's positioning, produce more useful content, build a more authentic connection with your audience, and drive more meaningful results with your podcast.
And we also provide regular words of encouragement and inspiration, because none of the rest of it matters if you don't show up and keep showing up reliably for your audience.
