The Showrunner is a weekly podcast hosted by veteran podcasters Jonny Nastor and Jerod Morris in which we share advice, ideas, and experiences that will help you solidify your podcast's positioning, produce more useful content, build a more authentic connection with your audience, and drive more meaningful results with your podcast.
And we also provide regular words of encouragement and inspiration, because none of the rest of it matters if you don't show up and keep showing up reliably for your audience.
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The Showrunner is a weekly podcast hosted by veteran podcasters Jonny Nastor and Jerod Morris in which we share advice, ideas, and experiences that will help you solidify your podcast's positioning, produce more useful content, build a more authentic connection with your audience, and drive more meaningful results with your podcast.
And we also provide regular words of encouragement and inspiration, because none of the rest of it matters if you don't show up and keep showing up reliably for your audience.
[137] How to Market a Podcast: 7 Ways to Get More Listeners
The Showrunner
54 minutes
7 years ago
[137] How to Market a Podcast: 7 Ways to Get More Listeners
If you’re struggling to build the audience you want, it may be time to shift some of the time you’re investing into your podcast’s content over to the marketing — because no matter how great your content is, you’ll never build an audience if the right people aren’t being exposed to your show.
In this episode, we provide you with seven proven tactics (plus three bonuses!) that will help you get more listeners.
Among the topics we discuss:
• The reality that most podcasters aren’t investing enough time in marketing their shows. • Why you should never make value judgments about the quality of your content based on download numbers. • The first place you should always start when it comes to finding new listeners: target people who already listen to podcasts! • A few set-it-and-forget-it strategies that will pay off in the long run. • Plus a few other strategies that will require a significant time investment, and that don’t scale, but that can deliver huge benefits over time.
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The Showrunner
The Showrunner is a weekly podcast hosted by veteran podcasters Jonny Nastor and Jerod Morris in which we share advice, ideas, and experiences that will help you solidify your podcast's positioning, produce more useful content, build a more authentic connection with your audience, and drive more meaningful results with your podcast.
And we also provide regular words of encouragement and inspiration, because none of the rest of it matters if you don't show up and keep showing up reliably for your audience.
