[125] A 4-Part Framework for Getting Your Positioning Right

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The Showrunner

Jerod Morris & Jon Nastor

151 episodes

3 months ago

The Showrunner is a weekly podcast hosted by veteran podcasters Jonny Nastor and Jerod Morris in which we share advice, ideas, and experiences that will help you solidify your podcast's positioning, produce more useful content, build a more authentic connection with your audience, and drive more meaningful results with your podcast.

And we also provide regular words of encouragement and inspiration, because none of the rest of it matters if you don't show up and keep showing up reliably for your audience.

All content for The Showrunner is the property of Jerod Morris & Jon Nastor and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

[125] A 4-Part Framework for Getting Your Positioning Right

The Showrunner

42 minutes

7 years ago

[125] A 4-Part Framework for Getting Your Positioning Right

This week we are going to talk about a new framework that will help you think about how you are positioning your podcast.

And if it feels like we’ve been hitting this topic of positioning a lot in recent weeks … good! It should.

The deeper and deeper we delve into one-on-one conversations and consulting with you and your fellow showrunners, the more we are realizing that positioning is one of the areas proving most challenging to identify and define, but also the most rewarding when pinpointed correctly.

So we are going to try to get you one step closer this week.

Here is the overview of the framework, which go in-depth discussion in this episode:

• WHO are you talking to?
• WHAT do they aspire to learn/do/become?
• WHY do they want this?
• HOW do they get there?

Seeing it in bullets like that may make it all seem pretty obvious. But the magic is in the intersection between the bullet points, and that’s what we try to tease out in this episode.

We also learn about Jonny’s daily push-up regimen, something interesting he learned this week, and we shine the Showrunner Spotlight on Andy Wang. Andy is the host of Inspired Money, and he also gave a great talk at Podcast Movement this week. Watch it here: https://www.youtube.com/watch?v=i3z9PhB1eQw

Check out our sponsor Hover for your domain hosting needs. Go to Hover.com/Showrunner and get started today with 10% off your first purchase.

If you find this episode useful, you should also check out these past episodes:

• [005] What Does It Mean to Be a Showrunner?
• [107] Is Podcasting a Good Way to Reach My Target Audience?
• [114] Is Your Podcast Positioning on Point?

Connect with us:
• Connect with Jerod on Twitter: @JerodMorris
• Connect with Jonny on Twitter: @JonNastor
• Website: Showrunner.fm