The philosophy behind driving brands, with Abbey Klaassen and Phil Gaughran

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The Short Story Is

Dentsu

19 episodes

1 week ago

Introducing 'The Short Story Is,' a podcast where we explore the expanding world of dentsu and the transformative power of human creativity! Join us as we meet the teams from our global network who are at the forefront of all things growth — AI, emerging technology, behavioural research, brand philosophies, societal change and more.

Business

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The philosophy behind driving brands, with Abbey Klaassen and Phil Gaughran — Live at Cannes Lions 2024

The Short Story Is

20 minutes 32 seconds

1 year ago

The philosophy behind driving brands, with Abbey Klaassen and Phil Gaughran — Live at Cannes Lions 2024

In this episode of The Short Story Is, we chat with Abbey Klaassen and Phil Gaughran from Dentsu Creative US about the core philosophy driving their brand. Discover how Dentsu Creative's integrated, end-to-end approach is redefining the advertising landscape. Abbey and Phil share their insights on how their innovative strategies foster growth, drive creativity, and enhance collaboration to achieve exceptional results.

#marketing #creativity #advertising #BusinessStrategy #AI