In this episode of The Short Story Is, we sat down with Brent Toning, EVP of dentsu gaming—or, as we like to call him, the "Chief Gamer" at dentsu. Fresh off the release of their State of Gaming 2024 report, we dove into some of the most eye-opening stats and stories it uncovered. From the massive scale of the gaming industry to redefining what it means to be a “gamer” (hint: it’s not just what you think), and what qualifies as gaming, this episode is packed with it all. Whether you're a gaming pro or still wondering why this space matters, there’s something here for you. It’s full of insights that’ll make you rethink how gaming fits into culture, entertainment, and even marketing. #InnovatingtoImpact #dentsu #gaming #gameplay #culture