Wondering what lies ahead in the advertising landscape for 2024? Join us in the latest episode of "The Short Story Is" series for a thought-provoking discussion with Dan Calladine, Head of Media Futures at dentsu. We delve into the insights from two pivotal dentsu reports— "Media Trends 2024" and "Global Ad Spend Forecast". Together, we reflect on the noteworthy happenings of 2023, delve into the intricacies of capturing audience attention in the era of scarcity, explore media innovations, and forecast the trends that will redefine how brands engage