Join us in this episode as we sit down with Thomas Walter, Chief of Services for Merkle Northern Europe. Together, we explore how Merkle strategically employs AI to not only enhance efficiency but also empower their work. Thomas shares valuable insights into Merkle's cutting-edge AI programs, including the revolutionary assistance tool, Gen AI. As well as, shedding light on the challenges, shifts, and trends in AI that are going to define the future of agencies like dentsu.