Episode 12: Cathy Boxall & Geneva Wasserman

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/35/ed/9e/35ed9ecf-0087-facd-fe38-2c976bbad0d5/mza_2260658164415958757.jpg/600x600bb.jpg

The Short Story Is

Dentsu

19 episodes

1 week ago

Introducing 'The Short Story Is,' a podcast where we explore the expanding world of dentsu and the transformative power of human creativity! Join us as we meet the teams from our global network who are at the forefront of all things growth — AI, emerging technology, behavioural research, brand philosophies, societal change and more.

Business

RSS

All content for The Short Story Is is the property of Dentsu and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/38917090/38917090-1727962689207-22dc3f689e87d.jpg

Episode 12: Cathy Boxall & Geneva Wasserman - Live at Cannes Lions 2024

The Short Story Is

33 minutes 21 seconds

1 year ago

Episode 12: Cathy Boxall & Geneva Wasserman - Live at Cannes Lions 2024

In this exciting episode of The Short Story Is, we look into the future of entertainment with Cathy Boxall, Global Head of entertainment, and Geneva Wasserman, Global EVP of Film & TV Development and Financing at dentsu. Together, we explore the emerging trends shaping the entertainment industry, including AI's revolutionizing impact on content creation, innovative strategies for brand engagement, and the power of strong intellectual property (IP) in captivating audiences. Don’t miss out! Tune in to see what's next for Hollywood!#podcast #hollywood #intellectualproperty #netflix #streaming #anime #angrybirds #advertising