We had the pleasure of sitting down with Collette Douaihy the Global Chief Creative Officer of dentsu Health and this year’s Jury President for Pharma at the Cannes Lions Festival of Creativity. Collette takes us on a journey through the latest trends in the pharmaceutical space and reveals how creativity and innovation are merging in fascinating ways. You'll hear about some groundbreaking initiatives from dentsu, including "Scrolling Therapy," which won last year's Pharma Grand Prix at Cannes. Collette also gives us a sneak peek into what she's most excited about this year and her predictions for the Pharma entries at Cannes. Whether you're in the industry or just curious about how creativity is transforming healthcare, this episode is packed with insights and inspiration you won't want to miss!