In this episode of The Shop Talk Podcast, we sit down with Reka — the creative force behind the rising fashion brand FRVR EARTH. From streetwear startup to cultural statement, we explore the story behind the brand: the vision, struggles, bold hot takes on fashion, and how it all came to life right here in Vancouver.

Reka opens up about the realities of building a brand from scratch, the power of meaningful design, and how fashion can be a tool for both identity and impact. And yes — we get an exclusive look at some of FRVR EARTH’s latest drops. 🔥

🎯 Whether you're into fashion, creative entrepreneurship, or just love a good underdog story — this one’s for you.

👇 Drop a comment with your favorite look or moment from the episode!

TIMESTAMPS:

0:00 - INTRO

2:30 - WELCOME REKA

8:17 - How FRVR EARTH Was Born

13:50 - FASHION HOT TAKES

22:45 - Brand Influence & Growing Pains

36:43 - What FRVR EARTH Represents

40:15 - Creative Passions & Beyond

45:54 - Runway Wins + Future Plans

1:09:26 - OUTRO

Credits:

Hosts: @Michael._chevin and @olubajoanu

Videographer: @mr.christophercorbett

Editor: @mrjoshjg

Studio: @vscreativelab