Robert Welsh shares his journey from a professional makeup artist to a full-time influencer. He discusses his experiences in retail, the challenges faced in the beauty industry, and the evolution of MAC Cosmetics. The conversation highlights the importance of inclusivity in makeup and the impact of social media on the beauty landscape. In this engaging conversation, Robert Welsh and The Shop Flaw hosts explore the evolution of the beauty industry, focusing on the authenticity of MAC Cosmetics, the challenges of transitioning from retail to professional makeup artistry, and the impact of social media on consumer behaviour. We discuss the importance of genuine customer service and the changing landscape of beauty brands, emphasising the need for inclusivity and creativity in the industry.