The Missing Piece in Digital Ministry: Churches Skip Strategy Between Theology and Practice
In the final episode of our mini-series on Communications, Joel, Digital Pastor at Soul Revival Church, shares at the inaugural Virtual Church Assist Conference how Soul Revival’s digital ministry has grown over the last five years—and the key factor behind it: a consistent and solid ministry framework.
He talks about how Soul Revival's Theology → Strategy → Practice framework that has allowed he and the team to produce podcasts, coordinate content, and engage communities online in a meaningful way. The piece many churches and ministries miss is a well thought out, well articulated strategy—most skip straight from Theology to Practice, which can limit impact and effectiveness.
Joel walks through how to connect digital efforts with core biblical convictions, build intergenerational relationships, and create authentic, engaging content—all guided by a clear strategy. Whether you’re looking to strengthen your church’s online presence or rethink how ministry fits together from Theology to Practice, this talk provides practical insights and ideas to implement immediately.
Let us know: “How does your ministry framework connect your theology to the practice of serving your community?”
0:00 – Welcome & Introduction
1:20 – Thanks to Sam & VCA, first-time speaking, intention of the talk
3:10 – About Joel & Soul Revival Church
4:30 – Background in youth ministry, joining staff in 2020
5:50 – Family & personal context
7:00 – Digital Ministry: Early Years & COVID
7:40 – Pre-recording podcasts & early content
9:10 – Streaming all six gatherings during first lockdown
10:50 – Adapting to podcast-style format in second lockdown
12:30 – Week Away Online: experimenting with virtual ministry
14:20 – Key lessons learned from early experimentation
16:00 – Iterative Approach to Branding & Digital Content
16:40 – Chip Lunch Podcast evolution & rebrand
18:20 – Apparel lines & website relaunch as part of ministry practice
20:00 – Ministry Framework Overview
20:30 – Theology → Strategy → Practice explained
22:10 – Why Strategy is often missing
23:30 – Concrete example: Soul Revival Church strategy
25:00 – Relational Distinctives & Intergenerational Ministry
25:40 – Friendship, low-key long-term relational focus
27:20 – Intergenerational gatherings & inclusivity
29:00 – Ministry Teams, Meals & Third Space Community
29:40 – Teams prevent burnout & encourage collaboration
31:10 – Meals as relational practice
32:30 – Third space community & welcoming new people
34:00 – Practice of Digital Ministry
34:30 – External-to-internal continuum
35:40 – Providing value: authentic, insightful, entertaining content
37:10 – Example: Chip Lunch Podcast storytelling & engagement
39:00 – Questions to Guide Your Ministry
39:30 – Theology: How Jesus changes ministry
40:20 – Strategy: Aligning practice with convictions
41:10 – Practice: Flexibility & experimentation
42:00 – Practical Tips & Closing Thoughts
42:30 – “What rockets could you blow up?” – experimentation
43:20 – Encouragement to work on ministry, not just in it
44:00 – Thanks & conclusion