A first networking event in years - a breakfast event at The Reform Club on Belfast's Royal Avenue in the company of business leaders, listening to journalist Simon Kuper talk about what business can learn from sport.
Simon has written books on Barcelona, taking a different approach to Damian Hughes but also writes extensively across other areas than sport. A journalist for the FT he brought a perspective to the topic that has me moderating my own view - that sports teams and business teams are very different my nature - there are clearly some areas of crossover.
A very worthwhile event and grateful for the invite as well as the opportunity to meet some very interesting people from different corners of the north. (thanks to Joanne at Clarendon and AAB and MLN.)
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A first networking event in years - a breakfast event at The Reform Club on Belfast's Royal Avenue in the company of business leaders, listening to journalist Simon Kuper talk about what business can learn from sport.
Simon has written books on Barcelona, taking a different approach to Damian Hughes but also writes extensively across other areas than sport. A journalist for the FT he brought a perspective to the topic that has me moderating my own view - that sports teams and business teams are very different my nature - there are clearly some areas of crossover.
A very worthwhile event and grateful for the invite as well as the opportunity to meet some very interesting people from different corners of the north. (thanks to Joanne at Clarendon and AAB and MLN.)
According to Gartner research, only 17% of the buying process is spent with suppliers — that’s not much more than one-sixth of the journey. So if you're waiting for that 17% to come to you, you’re missing the 83% where the buyer is actually shaping the deal. That’s why proactive prospecting isn’t just good practice — it’s survival.
In this episode there are some intended and unintended points for discussion - what started out as a piece on rewarding self-contained sales prospecting, ended up shining a light on the importance of having your marketing game on point, to ensure that buyers are able to access you WHEN THEY want to and also why prospecting still has a value when the world thinks that digital channels provide the only real meaningful solution to business development and lead generation.
The Shift Control Sales Podcast
A first networking event in years - a breakfast event at The Reform Club on Belfast's Royal Avenue in the company of business leaders, listening to journalist Simon Kuper talk about what business can learn from sport.
Simon has written books on Barcelona, taking a different approach to Damian Hughes but also writes extensively across other areas than sport. A journalist for the FT he brought a perspective to the topic that has me moderating my own view - that sports teams and business teams are very different my nature - there are clearly some areas of crossover.
A very worthwhile event and grateful for the invite as well as the opportunity to meet some very interesting people from different corners of the north. (thanks to Joanne at Clarendon and AAB and MLN.)
