Kevan O'Brien - Following the Growth of Digital Marketing while Avoiding the Noise (#2)

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The Shaun Pepper Podcast

Shaun Pepper

13 episodes

4 days ago

This Podcast is hosted by Shaun Pepper. His mission in life is to empower the world's citizens to explore opportunities to help themselves, individuals, their local and global communities, and the world. As a Parent, Husband, World Traveller, Educational Technologist, Educator, Designer, Entrepreneur, Musician, and Creator. Conversations often intersect with guests who share a similar curiosity or experts in these areas. Follow Shaun across social @shaun_pepper across social and use #sp_podcast to suggest a guest or to ask a question or explore a topic for an upcoming guest.

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Self-Improvement

Education

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Kevan O'Brien - Following the Growth of Digital Marketing while Avoiding the Noise (#2)

The Shaun Pepper Podcast

56 minutes 51 seconds

5 years ago

Kevan O'Brien - Following the Growth of Digital Marketing while Avoiding the Noise (#2)

Kevan O'Brien (@kevankevan) is a digital marketing guru who has made strides in the gaming industry throughout his career in Vancouver. Working alongside influencers and celebrities, he has leverage intellectual properties to promote mobile games to a global audience.

With experience teaching marketing courses at SFU, he has spoken on panels globally and had drinks with Trudeau.

If you are interested in learning more about Kevin follow him here:

In this episode we discuss the following:

How working with influencers' has evolved in Digital Marketing space.
How to use metrics to measure the value of a customer over their lifetime
How technology use in social settings is evolving and what we can do about it.
Why it makes sense for Starbucks to spend 1500 dollars marketing to a customer.

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