SERMA founder and CEO Rich Lenkov is joined by Dr. James Borchers, the President of the U.S. Counsel for Athletes’ Health (USCAH), to explore the evolving landscape of college athletics in light of Name, Image, and Likeness (NIL) deals, focusing on the implications for athlete health, the role of medical providers, and the ethical dilemmas that arise. Dr. Borchers discusses the challenges faced by athletes and medical professionals as financial pressures increase, the impact of the transfer p...
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