In this episode of The Serial Optimist podcast, Steph and Allison Beyer engage in a heartfelt conversation about empowerment, business, and motherhood. They celebrate each other's strengths and discuss the challenges of balancing entrepreneurship with personal life, particularly during pregnancy. The discussion evolves into the journey of building a creative partnership, overcoming imposter syndrome, and the importance of storytelling in business. They also touch on the significance of outsourcing in scaling success and focusing on core competencies.