In this live episode with Snowplow CEO and Co-founder Alex Dean, we dive into all things Snowplow and data collection. Alex runs us through the history of Snowplow--how the company was born and how it evolved--as well as what parts of the platform have grown in complexity. We break down what it means to think about events in a mind-frame of abundance vs scarcity, how to adapt to ever-changing regulations around privacy, and data architecture and infrastructure best practices. Alex rounds the discussion out with some advice on how to approach anonymous users over the next five years, and what a world where the warehouse is a single entity means for post-collection data structures.  Let me know what you think over on Twitter at @borisjabes.