Jon Clark and Joe DeVita welcome back Rand Fishkin, the founder of SparkToro, to discuss his journey from Moz to SparkToro, the evolution of the SEO industry, and the impact of AI on marketing. Rand shares insights on the importance of data analysis, the challenges of e-commerce, and the future of search in a world dominated by Google.

From prompt analysis and AI-driven content strategy to platform-specific publishing cadences and the surprising power of YouTube in LLMs, this episode is a must-listen for digital marketers and SEOs who want to stay ahead of the curve.

This conversation delivers a clear framework to navigate AI-driven search today, and to win as the landscape blends search, chat, and commerce. If you touch SEO, PPC, ecommerce, or brand strategy, this episode gives you an actionable playbook for the new search reality.

Chris Reynolds reveals how Indeed's search experience, led by AI and user intent, is rewriting the rules of SEO. If you're in SEO, content strategy, or digital growth, this episode is a must-listen.

This episode delivers expert-level guidance on mastering LinkedIn ads for B2B marketers looking to get the most out of their budgets with control and precision.

SEO veteran Matt McGee shares how he helps real estate agents build lasting authority online without relying on paid leads. From content strategy to IDX challenges, it's a masterclass in long-game SEO for an industry that loves shortcuts.

Duane Forrester unpacks the evolving intersection of AI, search, and digital trust, and why the future of optimization isn’t about acronyms — it’s about judgment, strategy, and managing AI as part of your team.

In this powerhouse episode of the Page 2 Podcast, SEO strategist Kevin Indig returns to unpack the seismic shifts happening in search—where clicks are declining, AI overviews are taking center stage, and trust beats traditional rankings.

Think YouTube doesn’t work for B2B? Michelle Morgan is here to prove you wrong and show you exactly how to build high-converting funnels using smart sequencing, retargeting, and automation that actually works. If you're tired of paid media fluff and want hard-hitting tactics, this episode is your roadmap.

What if your paid and organic search teams are competing instead of collaborating—and it’s costing you customers? In this episode, Luigi Ferguson of Intuit breaks down why SEO vs SEM is a false choice and how the smartest brands are winning by integrating strategy, data, and AI. Whether you're scaling B2B or battling click fraud, this convo will reshape how you think about search.

Marshall Simmonds shares battle-tested insights from the early days of about.com and the New York Times, to the present-day challenges of attribution, content scraping, and redefining authority in an AI-first world. If you're wondering what still works in SEO, how to future-proof your content, and why "dark traffic" is making a comeback, this episode is your roadmap.

Ryan McGonagill, VP of Content at Centerfield, breaks down how his team powers 10+ owned brands like business.com and security.org while keeping content simple, useful, and relentlessly user-first. We dig into why personalization beats flashy interactives, and how to design for real decisions—not vanity metrics.

Most marketers are only using 20% of GA4’s capabilities. Whether you’re an SEO, media buyer, or marketing strategist, this conversation is packed with actionable insights to make your analytics truly accessible and actionable.

Discover how Tyson Stockton navigated the complex merger of two prominent SEO agencies, preserving legacy while adapting to rapid AI-driven changes. Tune in for strategic insights into leadership, culture, and the future of SEO link-building!

Marketing is changing faster than ever—and the old playbook no longer works. Lou Cohen of EY shares the real strategies he's using to lead through the rise of AI, “geo” SEO, and decentralized platforms like Reddit. If you want to stay relevant, this episode is your blueprint.

In this masterclass on modern SEO and marketing leadership, Stephan Bajaio shares why solving the right problem beats chasing rankings—and how a surprise encounter with Adam Neumann led to an unforgettable rocket-ship ride through hypergrowth and hard lessons at WeWork.

Akvile DeFazio shares her unconventional journey from physical therapy to founding a boutique social advertising agency. She dives into scaling with AI tools, staying hands-on with clients, and mastering creative strategy across platforms like Meta, Reddit, and TikTok.

Patrick Hathaway, co-founder of Sitebulb, shares how the tool evolved into a leading technical SEO platform by focusing on user-centric features like hint-based reporting and JavaScript rendering. He also explores the future of SEO in an AI-driven world and the importance of staying grounded in fundamentals.

What does it take to lead SEO for one of the most trafficked real estate sites in the U.S.? Apartments.com VP of SEO, Zach Chahalis, reveals how he drives growth across 20 million+ pages using agile sprints, SEO testing, and hyper-local content that beats AI Overviews.

What happens to news when AI answers questions before headlines are even read? In this episode, Jon Clark and Joe DeVita talk with John Shehata—founder of NewzDash and GDdash, former SEO lead at Disney and Conde Nast—about the existential crisis facing digital publishers today.