In this episode, join Katelyn and David as we discuss how to get started planning and designing successful graphics for social media.
You'll learn what to consider before you start designing, how to tie your graphics into your brand, and practical design tips to share your message and make your content stand out.
Before you start designing, it is important to think about; checking platform content guidelines, designing different media types for different platforms, choosing the correct image sizes, understanding where the images will be seen, and knowing the goal of your content.
Listen for details around these considerations, and more tips on how to design your social media graphics once you have your plan!
We want to hear from you - send an email to insider@sendible.com or mention us @sendible on Twitter!
In this episode, join Ellie and Veronika from the Sendible marketing team as they highlight how you can use content pillars to create consistency and structure when implementing a social media strategy.
You'll discover what content pillars are and why they are useful for agencies and in-house social media marketers. We'll also go through some practical examples for different types of brands to inspire you and help you implement this planning method right away!
Learn more about content pillars on our blog:
https://www.sendible.com/insights/content-pillars
Our free Social Media Holiday Calendar:
https://www.sendible.com/social-media-holiday-calendar
Connect with us:
Connect with Veronika on LinkedIn:https://www.linkedin.com/in/socialveronika/
Connect with Ellie on LinkedIn:https://www.linkedin.com/in/eleanor-scott/
We want to hear from you - send an email to insider@sendible.com or leave us a voice message!
In this episode, Gavin and Martine introduce Katelyn, the new Sendible CEO. Hear about Katelyn's background, how her & Gavin are different, what makes Sendible special, and how to approach a huge life transition (stepping up and stepping down). With advice and reflections from all three and details about the future vision for Sendible, we are excited to kick off the second season of the Sendible Insider podcast!
Connect with Katelyn at CEO@Sendible.com or on Linkedin and don't forget to subscribe for future updates and to hear form other members of the Sendible team.
In this episode, Gavin and Martine discuss the recent acquisition of Sendible. After finally closing the deal and making it public, Gavin talks about the thought process, negotiation timeline, and addresses some of the questions he's received since the announcement, including what he'll be doing next.
Items mentioned in this episode:
If you have any questions about Sendible or the acquisition, we'd love to hear from you! Send an email to insider@sendible.com
Kristian Downer is the founder of DowSocial Digital Marketing, based in Peterborough, UK. Gavin serendipitously met Kristian on the way to Social Media Marketing World in 2020 and a year later, invited him onto the show.
In this episode, we discuss:
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"Does using a 3rd-party posting tool like Sendible hurt my brand’s organic reach and engagement on Facebook?" — In this takeover episode, recorded at the end of 2020, Veronika and Ellie from Sendible's Marketing Team answer the million-dollar question that every social media marketer wants the answer to.
Following a detailed analysis of almost 60 Facebook Pages (some with more than 6.5 million fans) and over 5000 posts, Veronika and Ellie talk you through their research findings. They also share how you can use these insights to boost the organic reach of your Facebook posts.
If you're a social media marketer striving for more engagement, you don't want to miss this one!
Read the full article here:
https://www.sendible.com/insights/3rd-party-social-media-tools-posting-to-facebook
2021 Social Media Holiday Calendar
https://www.sendible.com/social-media-holiday-calendar#today
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Gavin was recently a guest on the Empathise IT podcast with Mordecai Holtz. It was a great interview where Gavin shared a few of his strong opinions on topics such as:
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2020 was a massively challenging year for all of us and 2021 is likely to be another year filled with uncertainty.
In this episode, Gavin invited 3 thought leaders to share their biggest personal and business challenges from 2020, their predictions for the year ahead, and their advice for other businesses and marketers as we begin a new year.
Meet our guests:
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Welcome to Launch, a brand new series from Sendible Insider, hosted by Product Manager, Rachel Orr. In this series, Rachel takes you behind the scenes to give you an inside look at how we make products at Sendible.
Today, Rachel is interviewed by Sendible's new Product Manager, Cy Robinson to explain how we've adopted the Shape Up process to bring solutions together and deliver more value for our customers.
In this episode, we talk about:
We want to hear from you
Send an email to product@sendible.com or leave us a voice message!
Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachel-orr/
Syndi Braun is the founder and CEO of The Social Robin and a Sendible Partner. The Social Robin is a full-service marketing company, based in Fort Worth, Texas with a focus on quality growth.
In this episode, we discuss:
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Welcome to Launch, a brand new series from Sendible Insider, hosted by Product Manager, Rachel Orr. In this series, Rachel takes you behind the scenes to give you an inside look at how we make products at Sendible.
Today, Rachel is joined by Sendible's Lead Product Designer, Stefano, and UX Researcher, Alexis to discuss user testing and how it's helping us make better decisions when we shape solutions for our product.
In this episode, we talk about:
We want to hear from you
Send an email to product@sendible.com or leave us a voice message!
Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachel-orr/
In today's episode, Gavin is joined by Katey Gold, Sendible's customer marketing manager. One of Katey's responsibilities at Sendible is to ensure that our customers are consistently leaving us positive reviews.
Since pioneering Sendible's review strategy, not only has Katey managed to increase the number of reviews by 43% in just 12 months, but our improved rating has helped to get Sendible listed as one of the top 50 products for marketers in 2020.
In this episode Gavin and Katey discuss:
We want to hear from you
Send an email to insider@sendible.com or leave us a voice message!
Welcome to Launch, a brand new series from Sendible Insider, hosted by Product Manager, Rachel Orr. In this series, Rachel takes you behind the scenes to give you an inside look at how we make products at Sendible.
Today, Rachel is joined by Sendible's Lead Product Designer, Stefano D'Avascio, and Visual Designer, David Preston to explain Sendible's new design process and how it's helping us to deliver a better experience for our customers.
In this episode, we discuss:
We want to hear from you
Send an email to product@sendible.com or leave us a voice message!
Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachel-orr/
At Sendible, we've recruited 9 new starters since the start of the pandemic. As a result, all of them have been onboarded remotely.
Petri Lohten, founder of FlowTrace.io, reached out to Gavin to ask a few questions about how we've gone about this and some of the challenges we've been facing. Gavin thought his insights may be useful to listeners, so he decided to record the conversation!
In this episode we discuss:
We want to hear from you
Send an email to insider@sendible.com or leave us a voice message!
At Sendible, we have completely changed our sales processes over the last 12 - 18 months in a way that's enabled us to reduce the size of our sales team and continue to hit our sales targets. In fact, as a result of these changes, we were able to grow our revenue by almost 50% in less than a year!
So, to explain how we went about this, Gavin invited Nico Watson, our Head of Growth, and Johnny Costello, our Head of Sales to join him on the show.
In this episode we discuss:
We want to hear from you
Send an email to insider@sendible.com or leave us a voice message!
When Gavin launched Sendible back in 2008, he ran the site off a server he purchased for £10 from his old boss. He plugged it into his home router and Sendible was born!
In this episode, Martine and Gavin reminisce about the early days and the challenges of getting a bootstrapped company off the ground.
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With the world working remotely as a result of COVID, Zoom has been an incredible tool. But 6 hours of Zoom meetings every day for 4 months left Gavin completely burnt out. So, he decided to have a "Zoom fast" and in the process, discovered the power of asynchronous communication.
In this episode, Gavin talks about:
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With so much demand for our attention these days, the best way to get anyone to engage with your content is to build an audience that trusts you. And we know that the best way to gain someone's trust is to connect with them on an emotional level through authentic storytelling.
But a lot of agencies and marketers struggle to surface these stories from the brands they manage.
That's why we created a deck of storytelling cue cards to help.
In this episode, Gavin and Martine demonstrate how they used these cue cards to surface stories from a real-life client, Winston Davis.
Grab your deck of Storytelling cue cards for free:
https://www.sendible.com/swag
Connect with Winston Davis
https://www.linkedin.com/in/winston-davis-0b338537/
We want to hear from you
Send an email to insider@sendible.com or leave us a voice message!
In this special episode, hosted by storytelling expert, Park Howell, we are joined by three Sendible customers who share their tips for increasing your brand’s social media presence through digital storytelling.
This is a panellist discussion taken from a live webinar we ran earlier this year.
Panellists
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Send an email to insider@sendible.com or leave us a voice message!
Welcome to Launch, a brand new series from Sendible Insider, hosted by Product Manager, Rachel Orr. In this series, Rachel takes you behind the scenes to give you an inside look at how we make products at Sendible.
On our first episode, Rachel is joined by Sendible's UX researcher, Alexis Camacho to discuss all things UX research and how we apply it at Sendible.
In this episode, we discuss:
We're hiring!
We currently have two vacancies in our Product Team. Check out our careers page to apply: https://sendible.com/careers
We want to hear from you
Send an email to product@sendible.com or leave us a voice message!
Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachel-orr/