Did you know that there were more email addresses on file than social media account handles COMBINED? Email still drives much of the communication space and churches need to be able to master the medium. If you said ”the subject line” was the key to more opened emails, you’re mostly right. But there are a lot of other factors that Email Marketing specialist from CMU (Church Marketing University) Julianne Alkire and I discuss in this episode. Especially the art of making automated emails personal. How can you get your website and social media to work for you while you’re asleep? Or after hours? Or on your days off? And how do you make those automated responses feel personal for those who are interacting with you when it’s convenient for them? All this and more in this episode of The Seminary of Hard Knocks!