In this episode of Selling Circular, host Garr Punnett and guests Sabira Lakhani and Nancy Rhodes discuss the intersection of technology, sustainability, and fashion. They explore how Alternew, a B2B2C AI-enabled marketplace, connects brands, consumers, and tailors to reduce returns and enhance customer loyalty. The conversation delves into the challenges of fast fashion, the importance of tailoring, and the cultural shifts needed to embrace custom fit as a standard in the buying experience. Nancy shares insights from her extensive experience in the fashion industry and highlights the potential for technology to modernize the tailoring market and support sustainability efforts.