Many lawyers assume referrals will flow naturally if they do good work. The truth? Word of mouth is random unless you intentionally shape it. In this chapter, we break down how to make referrals predictable, not accidental or by fluke.The lesson is clear: referrals aren’t about luck. They’re about training people to think of you when the need arises. By asking the right questions, giving people the words to introduce you, and staying visible to past clients and colleagues, you can turn referrals into a reliable business-building system.For self-employed lawyers, this chapter provides a blueprint for making reputation work harder. Instead of waiting and hoping, you learn how to orchestrate word of mouth, strengthen your reputare score, and create a steady flow of client introductions.