Networking and coffee meetings will only get you so far if potential clients cannot find you online. In this chapter, we explore why your digital presence is often the deciding factor between a polite conversation and a paying client.The lesson is simple: people want to look you up before they trust you. If your LinkedIn profile reads like a job application instead of speaking directly to clients, you are invisible to the very people you want to serve.This chapter shows you how to create a professional presence that builds credibility, attracts referrals, and turns profile views into opportunities. By giving people a place to “stalk” you, you control the story they discover—and position yourself as the obvious choice when they are ready to act.

Bonus Resource: thesell.life/lm-profile-optimisation-checklist-download