Tasha’s restaurants have become synonymous with quality food, lovely aesthetics and generous portion sizes. In fact, Tasha’s is the benchmark we South African’s have all used to compare other Brunch places “It’s like Tasha’s but not as vibey” (be honest, we’ve all said it!)
Ever since starting the podcast I have wanted to speak to Tasha’s founder, Natasha Sideris, and find out more about her journey - I was especially intrigued about the sale and repurchase of the majority stake in her business to Famous Brands, why she chose to relocate to Dubai, her new restaurant concepts and global expansion plans as well as any advice for Self Starters to get going on their own journey.
What I got was so much more, Natasha is a down-to-earth, honest and hardworking business woman with a keen intuition for what will resonate with her customers and a strong human understanding of how to build a team that will not just move in the same direction but will quite literally follow her across the world.
For many, it will come as a surprise to know just how well entrenched the Tasha’s Group is in the Middle East already. However, this is just the start of the Group’s global expansion plans with many new concept restaurants expected to roll out in the Middle East over the next few years with plans also underway for her signature, Tasha’s cafe, to open up in the UK in the next few years.
Her story feels relatable and accessible and I think that’s down to her genuineness and unpretentious air - it was one of my favourite chats to date, I hope you enjoy!
#podcast #entrepreneur #SelfStarter #food #business #foodie #Dubai #Brunch