Join us as we dive into the fast-paced world of automotive technology, where innovation meets consumer demand head-on.
We discuss the latest trends in technology in the automotive industry, new marketing techniques, and groundbreaking new tools that will have an impact on dealerships, their environment and their customers.
Join us as we dive into the fast-paced world of automotive technology, where innovation meets consumer demand head-on.
We discuss the latest trends in technology in the automotive industry, new marketing techniques, and groundbreaking new tools that will have an impact on dealerships, their environment and their customers.

In this episode of The Seasoned Crew, we sit down with Sami Skaff, Chief Digital Officer at Al Nabooda Automobiles, to explore what it really takes to lead digital transformation at scale.
As the car-buying journey evolves, so does the dealership model. Sami unpacks how Al Nabooda is embracing omnichannel experiences, what legacy practices are holding the industry back, and how data, technology, and innovation are reshaping automotive retail across the GCC and beyond.