Welcome to The Seed: Growing Your Business, brought to you by Dandelion-Inc. I'm your host, Lisa Resnick, and this podcast is all about connecting, developing, and supporting women in business. Join me as we explore tips and insights on leadership, business development, and social media strategies that can help you thrive. We'll also hear from amazing guests who share their stories and experiences, offering inspiration and practical advice for your entrepreneurial journey. So, tune in, download, like, and subscribe. And remember, if you love what you hear, share the love with others. Together, let's cultivate growth and empower women in business.
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Welcome to The Seed: Growing Your Business, brought to you by Dandelion-Inc. I'm your host, Lisa Resnick, and this podcast is all about connecting, developing, and supporting women in business. Join me as we explore tips and insights on leadership, business development, and social media strategies that can help you thrive. We'll also hear from amazing guests who share their stories and experiences, offering inspiration and practical advice for your entrepreneurial journey. So, tune in, download, like, and subscribe. And remember, if you love what you hear, share the love with others. Together, let's cultivate growth and empower women in business.
In this episode of The Seed, Lisa Resnick welcomes back Puja Malhoutra—founder and CEO of Roop Creative Agency, brand strategist, visionary, and proud corporate dropout—for a powerful conversation on branding that goes far beyond logos and color palettes.
Together, Lisa and Puja explore the real meaning behind a brand: clarity, self-discovery, and identity. They break down what should actually be included in a brand package, how to avoid paying for things you don’t understand, and how your brand voice, visuals, and values should align to attract your dream clients.
Whether you're just launching your business, considering a rebrand, or trying to figure out why your branding doesn't feel quite right—this episode will give you the clarity and confidence to build a brand that lasts.
They dive into:
Why branding is so much more than visuals
How to align your business identity with your long-term vision
What to expect from a quality brand package
Tips on using AI and ChatGPT with your brand style guide
How to set up your branding with an exit strategy in mind
The psychology behind design and voice
Real examples of branding that attracts the right clients
If you've ever felt confused, frustrated, or disappointed with branding services—or you're trying to DIY and second-guessing yourself—this is your sign to hit play.
🎧 Listen now for branding clarity, entrepreneurial inspiration, and advice every woman in business needs to hear.
👉 Connect with Puja at roopcreativeagency.com or @roopcreativeagency on Instagram.
Want to connect? Schedule a free 30 min discussion: https://calendly.com/dandelion/letsmeet
Visit dandelion-inc.com to subscribe to our weekly newsletter and get more inspiring stories from badass women around us.
The Seed: Growing Your Business
Welcome to The Seed: Growing Your Business, brought to you by Dandelion-Inc. I'm your host, Lisa Resnick, and this podcast is all about connecting, developing, and supporting women in business. Join me as we explore tips and insights on leadership, business development, and social media strategies that can help you thrive. We'll also hear from amazing guests who share their stories and experiences, offering inspiration and practical advice for your entrepreneurial journey. So, tune in, download, like, and subscribe. And remember, if you love what you hear, share the love with others. Together, let's cultivate growth and empower women in business.
