In this episode, Adrian takes you on a deep dive into the Adjacent User Theory, revealing how platforms like Instagram and Slack unlocked unprecedented growth after their initial success. Discover the power of adjacent users, the untapped potential just hovering around your product, and strategic steps to widen your user base effectively. Learn why focusing solely on super fans can be dangerous and how data can signal the right moment to expand your reach.

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TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the Adjacent User Theory (00:27) Instagram's 2016 Dilemma: flatlined growth at 400M users (00:56) The Importance of Adjacent Users for Sustained Growth (01:29) Pitfalls of Focusing Only on Power Users (01:57) Using Data to Identify the Need for Adjacent User Focus (02:27) Real-world Success Stories: Instagram and Slack

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