AI won’t replace your voice — but it can help you discover it. In the 2nd WTF ChatGPT episode, Chad Trease and Lacey Moores break down one of the simplest yet most powerful AI prompts you’ll ever use — the Brand Voice DNA exercise. This single ChatGPT prompt acts like a $100K brand strategist, helping you define, refine, and repeat your authentic brand voice across every message, email, post, and client interaction. You’ll learn: How to uncover your true brand voice (in under 30 minutes)...

Ever feel like you’re sprinting in ten directions and somehow standing still? We dig into why high performers get trapped in endless tactics and how a single, deliberate focus can flip chaos into clean momentum. Through two real coaching stories—a planned move to Florida weighed down by scattered prospecting, and a top producer stacking deep initiatives while asking for “two more things”—we unpack the invisible cost of divided attention and the power of alignment. We talk about the differenc...

Ever wondered if your everyday work conversations could become viral content? Lacey Moores just experienced exactly that when she doubled her Instagram followers overnight through a video that garnered over 400,000 likes—and the most surprising part? She's not even a social media enthusiast. The journey began with a practical problem: a client's grandfather wanted to gift money for a home purchase but was concerned about tax implications. Lacey turned to ChatGPT with a simple prompt asking i...

Love her or hate her, Taylor Swift has built one of the most powerful brands on the planet. Ignoring her playbook might be the biggest mistake entrepreneurs and creators can make. In this episode, we break down why Taylor Swift is not just a pop star. She is a master strategist. From billion dollar album launches to Easter egg marketing, reinvention, fan engagement, and protecting her energy, every move is a case study in business and branding. Even if you do not listen to her music, you wi...

Most people follow the map that’s already drawn. But the real breakthroughs — in business, in life, in legacy — happen when you create your own. In this episode of The Secret Sauce Podcast, Chad and Lacey explore what it really means to take the road less traveled. From Sarah Blakely’s Spanx empire to redefining how lenders and Realtors connect, you’ll learn why differentiation isn’t optional, how to rebuild stale processes from scratch, and why fulfillment is the best ROI.

Struggling to get useful results from Chat GPT? You're not alone. Most people approach AI tools like a Google search and end up with mediocre output. But there's a simple framework that can transform your results immediately. In this eye-opening episode, Chad and Lacey introduce their new recurring AI series with a powerful three-part framework for crafting effective AI prompts: Role, Goal, Context. This straightforward approach dramatically improves what you get from Chat GPT without requir...

What if the very mindset and drive that made you successful in your early career is the same thing holding you back now? In this episode of The Secret Sauce Podcast, Chad and Lacey unpack one of the most emotional — and liberating — transitions in any high performer’s journey: the pivot from achievement to fulfillment. Whether you're feeling a subtle nudge or a full-on identity crisis, this episode explores what it looks like to climb your “second mountain,” drawing inspiration from the boo...

Storytelling may be the single most powerful tool you're underutilizing in your business. In an age where every industry faces increasing commoditization—particularly in real estate and lending—your ability to tell compelling stories could be the difference between thriving and merely surviving. "The most powerful person in the world is a storyteller," Steve Jobs once said, and we couldn't agree more. The problem? Most of us are telling the wrong stories in the wrong way. We position ourselv...

The difference between giving someone three options and confidently recommending one trusted provider is truly night and day. This seemingly small distinction in how we approach referrals dramatically affects how clients perceive our expertise and ultimately determines conversion rates. Through revealing role-play scenarios, we demonstrate the psychological impact of different referral approaches. When you hand someone a list of "three good options" during a vulnerable moment (like receiving...

Send us a text What if you could accomplish 15 hours of work in just 8 hours? According to mortgage industry veteran Todd Scrima, this isn't just possible—it's essential for survival in today's rapidly evolving business landscape. With 30 years at the helm of Summit Funding and a track record of coaching over 5,000 professionals, Todd brings a unique perspective on productivity that challenges conventional wisdom. He dismisses the myth that highly productive people have everything perfectly ...

Send us a text Making the right hiring decisions transforms your business while avoiding costly mistakes that can derail your growth and work-life balance. We share our hard-won insights from years of team building across market cycles. • When to hire: recognizing the signs including burnout, revenue plateaus, and spending too much time on low-value tasks • Common hiring mistakes: unclear job descriptions, inadequate training plans, hiring without ROI tracking • The difference between respon...

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Send us a text Your online reputation isn't just important—it's essential in today's digital-first marketplace. With 93% of consumers reading online reviews before choosing a professional and 88% trusting these reviews as much as personal recommendations, reviews have become the silent sales team working behind the scenes for successful real estate professionals. This episode dives deep into creating a bulletproof system for consistently gathering powerful client testimonials without feeling...

Send us a text We explore how limiting beliefs develop from childhood experiences and why they persist into adulthood despite no longer serving us. Through personal stories, scientific explanations, and practical strategies, we provide a roadmap for breaking free from self-imposed limitations. • Limiting beliefs typically originate from childhood conditioning, trauma, or failure • Most people aren't born with limiting beliefs but develop them through life experiences • The reticular ac...

Send us a text Facing the harsh reality of today's real estate and mortgage landscape requires honest self-assessment. The statistics are staggering—70% of licensed realtors didn't close a single deal last year, while only 6% truly thrived. On the mortgage side, just 4% of loan officers closed over $20 million, with more than half closing fewer than six loans all year. These numbers reflect an unprecedented industry contraction that's pushing professionals to a critical decision point. "Quit...

Send us a text We dive deep into the critical mistakes realtors often make and the lessons learned from them. By sharing insights and personal anecdotes, we aim to provide actionable advice for agents at any stage of their careers. • The significance of building relationships over completing transactions • Transitioning from a realtor mindset to a business ownership mentality • Importance of thoroughness in client service • Pitfalls of mispricing properties • Common b...

Send us a text Ever feel like your growth journey has left you stranded on an island of solitude? We all know the sting of watching our social circles shift as we evolve, and it doesn't mean we're looking down on anyone—it's just that our paths have diverged. Join Chad Trease and Lacey Moores as they unpack the "lonely chapter" of personal development, where the discomfort of isolation becomes the fertile ground for transformation. We unravel how embracing these lonely moments is crucial for ...

Send us a textThis podcast episode offers six actionable steps to effectively achieve any goal. From defining specific goals and writing them down to removing obstacles and maintaining commitment, the discussion empowers listeners with insights and strategies for personal success.• Establish exact specific goals • Document and share goals for accountability • Create a detailed action plan or formula • Identify potential obstacles and strategize removal • Execute the pl...

Send us a textThis episode explores the significance of various quotes that impart valuable life lessons. We reflect on the meanings behind these quotes, discuss how they inform our experiences, and the importance of embracing challenges and growth.

Send us a textCan a single sentence change the course of your personal and professional life? Join Chad Trease and Lacey Moores as they uncover the secrets to crafting mission statements that not only define who you are but also ignite the passion needed to reach your goals. In our latest episode of the Secret Sauce podcast, we promise to equip you with the tools to make mission statements your guiding North Star. Whether you're a seasoned business leader or embarking on a personal growth jou...