SummaryIn this conversation, Jason Lash shares his journey in real estate, detailing how he secured four listings in one week through a combination of traditional and modern methods. He emphasizes the importance of making phone calls, building discipline, and overcoming rejection. Jason also discusses the significance of lead conversion and offers practical advice for new agents looking to succeed in the industry. In this conversation, the speakers discuss the critical aspects of real estate sales, focusing on the importance of consistent prospecting, embracing rejection, and utilizing diverse lead generation strategies. They explore innovative marketing techniques, particularly retargeting and TV advertising, and emphasize the balance between time, money, and connections in achieving success in the industry. Takeaways The importance of phone calls in securing listings. Discipline and habits are crucial for success in real estate. Rejection is a part of the process; embrace it. Building connections is key to gaining listings. Having a strong 'why' can drive motivation. Lead conversion skills can significantly impact success. New agents should focus on consistent phone time. Circle prospecting can yield results even in challenging times. Success in real estate is a numbers game. Utilizing both traditional and modern methods can enhance results. Consistent prospecting is essential for maintaining a full schedule. Rejection is a natural part of the sales process; embrace it. Diverse lead generation strategies can enhance business growth. Door knocking remains an effective method for generating leads. Retargeting through digital ads can significantly increase visibility. TV advertising can create brand recognition, even if ROI is hard to measure. Building connections through traditional methods is crucial for success. Understanding the balance of time, money, and connections is key in real estate. Setting high personal income goals can drive motivation and focus. Utilizing innovative marketing strategies can set you apart from competitors.