In this podcast episode, Peter Boutros and Sharif Hatab discuss the significance of client appreciation events in the real estate industry. They explore various strategies for planning and executing successful events, the importance of outreach and marketing, and how to collaborate with vendors to enhance the experience. The conversation emphasizes the need for a systematic approach to event planning and the potential for generating referrals and building a sustainable business model through consistent client engagement. Takeaways Client appreciation events are crucial for maintaining relationships with past clients.Quarterly events provide a reason to reach out to your database.Even low turnout can lead to future referrals and business.Structured events help streamline planning and execution.Collaboration with vendors can offset event costs.Consistent marketing and outreach are essential for event success.Personal invitations increase attendance rates significantly.A systematized approach to event planning improves efficiency.Utilizing social media can enhance event visibility and engagement.Building a strong referral network is key to a sustainable business.Sharif Hatab's websitePeter Boutros' website