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The Search Economy
David Riggs and Brett McGrath
27 episodes
9 months ago
Traditional advertising channels like newspaper ads, radio spots, billboards, and TV commercials are a great way to create demand, but lack what’s needed to capture it. We’re living in The Search Economy. Consumers have more access to information than ever before which puts them in complete control of their buying decisions. The problem? Most businesses aren’t doing enough to adapt to the changes to make it easy on their next customer to find them. On The Search Economy, David Riggs, Founder at Pneuma hosts conversations with owners who are modernizing the way their businesses are getting found. The Search Economy will release new episodes every week to educate and inspire business owners, CEOs, and marketing leaders to invest in marketing strategies that lead to revenue.
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Marketing
Business,
Entrepreneurship
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All content for The Search Economy is the property of David Riggs and Brett McGrath and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Traditional advertising channels like newspaper ads, radio spots, billboards, and TV commercials are a great way to create demand, but lack what’s needed to capture it. We’re living in The Search Economy. Consumers have more access to information than ever before which puts them in complete control of their buying decisions. The problem? Most businesses aren’t doing enough to adapt to the changes to make it easy on their next customer to find them. On The Search Economy, David Riggs, Founder at Pneuma hosts conversations with owners who are modernizing the way their businesses are getting found. The Search Economy will release new episodes every week to educate and inspire business owners, CEOs, and marketing leaders to invest in marketing strategies that lead to revenue.
Show more...
Marketing
Business,
Entrepreneurship
Episodes (20/27)
The Search Economy
How We're Thinking About Marketing at Pneuma in The Search Economy

In this week's episode of The Search Economy Podcast Brett flies solo and discusses what's on his mind as a marketer closing out the year strong. Recently, the Pneuma team got back from an executive offsite and Brett shares how he's using what he learned to level up. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

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1 year ago
14 minutes

The Search Economy
How Podcasting Can Support Your Holistic Marketing Strategy with Tristan Pelligrino with Marketers in Demand

In this week's episode of The Search Economy podcast Tristan Pelligrino, Co-founder of Marketers in Demand discusses the power of podcasting and how it can increase the chances of your next customer finding you. Tristan has built businesses on the back of podcasting and shares how podcast content can enhance your holistic marketing strategy. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

Check out Marketers in Demand to learn more about how to do more with less as a marketer

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1 year ago
37 minutes

The Search Economy
How to Evaluate the People Doing the Work in The Search Economy

In this week's episode of The Search Economy, David and Brett discuss the things to look out for when partnering with a new vendor to support your search efforts. They discuss all of the things you should consider and questions to ask in your process. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

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1 year ago
25 minutes

The Search Economy
How to Manage Expectations and Pace in The Search Economy

In this week's episode of The Search Economy, David and Brett discuss the importance of keeping a steady pace as an organization and making sure your entire team is on the same page. They discuss balance speed, expectations, and results in The Search Economy. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

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1 year ago
24 minutes

The Search Economy
How PrimeHealth Thinks About Positioning Themselves in The Search Economy with Luke Schmidt

In this week's episode of The Search Economy podcast Luke Schmidt, Owner of PrimeHealth discusses how he thinks about positioning their brand in the healthcare space. He discusses his start, the problem they're solving, and how they're investing in their online presence. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

Check out PrimeHealth to learn more about proactive integrative medicine. 

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1 year ago
32 minutes

The Search Economy
SEO is a part of the strategy, but it’s not the entire strategy in The Search Economy

In this week's episode of The Search Economy, David and Brett discuss the importance of having a holistic strategy with your marketing efforts. A great SEO strategy can help contribute to your growth, however, it takes a holistic approach to really amplify your search efforts. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

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1 year ago
23 minutes

The Search Economy
Why We're Launching Web Concierge For Pneuma Clients

CEO and Founder of Pneuma David Riggs discusses the launch of Web Concierge at Pneuma and the reasons why we believe this service offering can help you find your next customer in The Search Economy.  

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

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1 year ago
4 minutes

The Search Economy
The Power of a Well Recognized Brand in The Search Economy with Viola Eva of Flow Agency

In this week's episode of The Search Economy podcast Viola Eva, Founder at Flow Agency discusses the steps to take to build your brand in The Search Economy. Viola discusses the changes with Google, the power of consistency, and how to continue to evolve your SEO strategy to positively impact the brand you're building. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

Check out Viola's work on LinkedIn and Flow Agency 

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1 year ago
50 minutes

The Search Economy
Why Quality Content Really Matters in The Search Economy

In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss editorial. They discuss why quality content matters and how having a great editorial process can help elevate your position in The Search Economy. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

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1 year ago
35 minutes

The Search Economy
The Not Sexy, But Essential Side of SEO in The Search Economy

In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss recode. They discuss why the technical side of SEO matters and ways we should avoid tanking our website performance before we even get started. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

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1 year ago
31 minutes

The Search Economy
The CEO's Perspective on The Search Economy #1 with David Riggs

CEO and Founder of Pneuma David Riggs shares an update on Pneuma's position on the INC 5000 list and how it helps validate the strategies we use to help our clients find their next customer. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

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1 year ago
4 minutes

The Search Economy
How To Do Backlink Outreach the Right Way in The Search Economy

In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss outreach. They discuss what a winning backlink strategy looks like and why a personalized outreach process is the primary way to begin to see results.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

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1 year ago
33 minutes

The Search Economy
Why Conversion is Everything in The Search Economy

In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss conversion. They discuss how to overcome the challenges of earning the click, definitions around conversion, and share customer examples. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

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1 year ago
37 minutes

The Search Economy
The 5 Strategies We Use To Help Our Clients Win in The Search Economy

David and Brett kick off the podcast series on SCORE, the methodology that Pneuma uses to help their customers find their next customer. The series kicks off discussing strategy. David discusses Google ranking factors, quick wins, competitor strategies, and more.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

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1 year ago
30 minutes

The Search Economy
How to Avoid Wasting Time with Vanity Metrics in The Search Economy

In this week's episode of The Search Economy David and Brett do a deep dive into vanity metrics. They share examples, issues, and hurdles that you have to overcome with vanity metrics. They share what revenue related metrics should be tracked in order to learn more about finding your next customer. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

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1 year ago
29 minutes

The Search Economy
Educating the Market on the Impact of The Search Economy with Jim Brown

In this episode Jim Brown, SVP of Revenue at Pneuma joins the podcast for the first time to discuss how he thinks about educating the market around the power of SEO in The Search Economy. Jim shares how he integrates storytelling into his sales process and why it's important to use methodologies like SCORE, SCALE, and SPEED to simplify complicated topics for clients. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

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1 year ago
34 minutes

The Search Economy
How to Gain Executive Buy In for SEO with Crystal Carter, Head of SEO Communications at Wix

In this week's episode of The Search Economy podcast Crystal Carter, Head of SEO Communications at Wix discusses ways to get your leadership team bought into SEO.  She shares advice on communication, content, and how to position SEO as an investment opportunity for future growth. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

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1 year ago
51 minutes

The Search Economy
The Role of Great Content in The Search Economy

We explore the role of not just content, but great content in The Search Economy on this week's episode. Brett and David discuss what separates great content from average content. David shares how he thinks about the role of content in his role as CEO and opportunities ahead. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

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1 year ago
30 minutes

The Search Economy
How Business Owners and CEOs Can Grow in The Search Economy with Steve Van Diest of Acumen

In the latest episode of The Search Economy, David talks with Steve Van Diest of Acumen about how CEO's can grow their companies and personal brands in The Search Economy. He shares the defining qualities of the most successful CEOs, the role of content in the c-suite, and the best resources for executives to use to grow. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

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1 year ago
38 minutes

The Search Economy
How Individual Brands Can Thrive in The Search Economy with Eric Hinman

In the latest episode of The Search Economy, David talks with Eric Hinman who is an endurance athlete who has built a business around his personal brand. Eric shares the business concepts that he's created and the role of content in the process. He talks about the journey that his audiences go on to interact with his brands in The Search Economy.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

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1 year ago
38 minutes

The Search Economy
Traditional advertising channels like newspaper ads, radio spots, billboards, and TV commercials are a great way to create demand, but lack what’s needed to capture it. We’re living in The Search Economy. Consumers have more access to information than ever before which puts them in complete control of their buying decisions. The problem? Most businesses aren’t doing enough to adapt to the changes to make it easy on their next customer to find them. On The Search Economy, David Riggs, Founder at Pneuma hosts conversations with owners who are modernizing the way their businesses are getting found. The Search Economy will release new episodes every week to educate and inspire business owners, CEOs, and marketing leaders to invest in marketing strategies that lead to revenue.