This episode of "The SDM Show" features an interview with Jon Mest discussing the critical role of brand visibility and artificial intelligence (AI) in modern marketing. Mest, who previously worked in M&A and various startups, shares his journey to developing Chatrank.ai, a tool designed to help businesses improve their presence in AI overviews and answer engines. He explains that traditional SEO methods are becoming less effective as AI models increasingly curate information, leading to the creation of Chatrank to analyze brand perception by AI, recommend content strategies, and optimize websites for better AI visibility. The conversation underscores the importance for businesses, regardless of size, to understand how AI models perceive them, adapt their content, and monitor competitor activity to effectively leverage AI for increased sales and customer acquisition.