This podcast episode features Rob Cairns interviewing Ryan Logan about Influence WP, a platform initially conceived as a broad WordPress directory that has since refined its focus to exclusively assist WordPress product creators. Logan explains that Influence WP aims to boost the presence of these creators and help them reach more customers, while simultaneously helping consumers find trusted deals and save money. The discussion highlights the challenge within the WordPress community of reaching beyond "echo chambers" and connecting directly with end consumers, rather than solely communicating among creators. They also explore the growing trend of WordPress businesses diversifying into non-WordPress platforms and the potential for Influence WP to offer an alternative for expanding reach through its partnerships, giveaways, and planned community features, including its unique "concierge listings" service.