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In this episode Kerry talks to Oli Norman, CEO & Founder of ITISON. We hear about the evolution of this brand spanning 20 years, the changes in the market, in social media and the effect this has on the hospitality industry and D2C brands, as a whole. Oli shares some thought-provoking and insightful insights into his method of brand creation.
Oli recommends we listen to Professor Scott Galloway, Prof G Markets https://open.spotify.com/show/7syF2ry9j6nqYc656WHBA7?si=1cc1f617294d4893
