In this episode of The Scottish Marketing Network Podcast, David Proctor and John Bruce share their journey through the ever-evolving e-commerce industry.   From adapting to the growing consumer demand for convenience to leveraging data-driven marketing strategies, they offer valuable insights into customer journeys and optimising the right e-commerce platforms. Whether you're a seasoned professional or just starting out in the e-commerce space, this episode is packed with practical advice and actionable tips to help you thrive in today’s competitive market.