Dawn Ferguson, Corporate Experience Manager at CVH Spirits tells us of her story from the police force, to the charity sector into various admin and events role, to now leading VIP experiences for one of the most prestigious drinks brands in Scotland. This is a refreshing and interesting story, reminding us that your efforts and determination can and will take you as far as your academical accolades. Kerry had a great conversation with Dawn and thoroughly enjoyed her fresh approach and confidence when it comes to trying new along your career journey. We hope that this gives our listeners the confidence to go ahead and push themselves out their comfort zone.     “Work out who your people are, test and learn, and ditch the jargon.”   We would love to hear your comments on this episode and feel free to connect with Dawn on LinkedIn https://www.linkedin.com/in/dawn-ferguson-34849294/   Links https://www.ourwhiskyfoundation.org/ is a programme for women looking to get into whiskey, Dawn was a mentee within this programme and tell Dawn recommends we tune into Elizabeth Day https://www.elizabethday.org/podcasts