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Episode 17: Craig Edwardson, Digital Marketing Lead Gen from an agency expert
The Scottish Marketing Network Podcast
44 minutes
2 weeks ago
Episode 17: Craig Edwardson, Digital Marketing Lead Gen from an agency expert
Craig Edwardson is Head of Digital at BIG Partnership. Craig has over 14 years of agency experience, leading multi-channel digital strategies for some of the UK’s biggest B2B and B2C brands. Craig talks to Kerry about his commercial approach—he’s not just about clicks and impressions, but about aligning digital activity with real business outcomes. From smarter attribution to breaking down the myths of B2B lead generation, Craig brings a wealth of practical insight into how marketing and sales can truly work together.
You can connect with Craig on LinkedIn: https://www.linkedin.com/in/craig-edwardson/
Hi book recommendation: Radical Candor by Kim Scott: https://www.amazon.co.uk/Radical-Candor-Kickass-Without-Humanity/dp/1250103509
