In this episode, I talk with Chief Marketing & Communications Officer of the Inland Group, Rich Jurek. Rich heads the in-house marketing and communication group and is co author of the best selling book “Marketing the Moon: The Selling of the Apollo Lunar Program”.



Sponsors



This episode of The Scott King Show is sponsored by ScaleX.ai. ScaleX is a sales acceleration platform using powerful artificial intelligence. If your sales reps are not each booking 25-50 appointments a month, then they need AI-based personalization. ScaleX works with all modern marketing automation and social media platforms to get more meetings and multiply hours spent talking with prospects. Visit ScaleX.ai/scott and receive three Playbooks for dormant Leads, downgraded opportunities and the popular outbound playbook.



ScaleX.ai/scott



Questions During Podcast



* What do you consider the biggest challenge for CMOs today?* How do marketing teams need to address these difficulties?* How is your marketing team organized?* How much work do you have to outsource?* Your company is celebrating a milestone this year, 50 years. Anything special planned?* What are your goals for the 50 year campaign?* How did you pick the 50 employees for the 50 for 50 campaign?* Marketing the Moon is about the Apollo lunar program, right? What lessons are in the book?* Did you talk with anyone from the Apollo lunar program for the book?* What is your most proud accomplishment?* Who or what do you listen to or read to get inspiration?* What do people ask your advice on?* If you didn’t have any responsibilities at home or work next week, what would you do with your time?* Closing thoughts?



Links and Mentions



* Marketing the Moon – David Meerman Scott, Richard Jurek* David Meerman Scott* Edelman Trust Barometer* The Inland Group – http://inlandgroup.com/* Inland 50 Year Anniversary – http://inland50.com/



Contact Rich



* LinkedIn