Personalisation 3.0 - How personality can help marketers predict consumer behaviour

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The Science of Us

Deep Sphere/Heelix

36 episodes

1 week ago

The Science Of Us is a podcast about who we are, how we behave and why. It explores human behaviour in an attempt to help us better understand ourselves and the minds of those around us. Because at the end of the day, how can we ever aim to improve the way we interact, communicate or work with each other if we don’t understand ourselves. We interview leaders from all walks of human life to get unique perspectives on everything from how we make decisions to the role of emotional agility in sport, managing ego in the workplace and creating sustainable relationships.

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All content for The Science of Us is the property of Deep Sphere/Heelix and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Personalisation 3.0 - How personality can help marketers predict consumer behaviour

The Science of Us

34 minutes 3 seconds

2 years ago

Personalisation 3.0 - How personality can help marketers predict consumer behaviour

In today’s episode, we talk to Katharina Kuehn, Chief Neuroscience & Strategy Officer at Winning Group and Deep Sphere Founder about the role of personality in consumer behaviour and how marketers can tap into the latest neuroscience research to better understand their audiences using what she has called Personalisation 3.0.

If you’d like to learn more about how you can connect with your customers and audiences in the most personal and salient way, visit deepsphere.io or get in touch at hello@deepsphere.io.

Katharina Kuehn - https://www.linkedin.com/in/katharina-kuehn-07190a34/

00:00 - Intro

01:22 - How we make decisions

02:21 - Role of the subconscious mind in decision making

04:37 - Where tastes and preferences come from

06:22 - Neuro pricing

08:27 - Brand preference and personality

10:13 - History of personalisation

13:39 - How do businesses personalise?

15:31 - What is Personalisation 3.0?

17:13 - Who does it well?

19:35 - Algorithms vs deeper understanding

23:57 - Increasing interest in understanding ourselves

25:04 - Personalisation examples

27:11 - How can marketers start personalising better?

30:26 - Looks can be deceiving