Today’s episode is a little unusual in that we’re going to be talking about a subject not normally associated with job hunting and that’s content marketing. What exactly is content marketing? How can you use it to raise your job hunting profile and help you land that job you want? My guest today has all the answers. Uchenna Izundu is a Freelance Communications Consultant and a Content Marketing expert with a Masters in Communication Management. Having worked as a News Editor for B2B publications for over 13 years, Uchenna set up on her own at the beginning of 2015 and has since gone on to help numerous clients to maximise the impact of their communications. In this episode, Uchenna will be sharing tips on how you can use content marketing to showcase your expertise and successes, and in so doing attract the right kind of employer attention. In this episode we discuss... *Why it's important to find ways to share your expertise in your field; *The best types of contents for jobseekers to share (and where); *How to build an audience for your content; *How best to communicate your content marketing efforts on your CV; *The subtle differences in the way men and women communicate achievements; ...and much more! For more visit www.mildredtalabi.com