No Budget, No Problem: Shifting Social Media Strategy in the Face of COVID-19

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The Science of Social Media

Buffer

187 episodes

5 days ago

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

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No Budget, No Problem: Shifting Social Media Strategy in the Face of COVID-19

The Science of Social Media

13 minutes 12 seconds

5 years ago

No Budget, No Problem: Shifting Social Media Strategy in the Face of COVID-19

As Q4 approaches, budgets are top of mind for many of us.

And if you’re feeling worried about managing budgets, and hitting your goals, you’re not alone — a recent study on the marketing impact of COVID-19 from LinkedIn found that budget cuts are the top concern and the biggest challenge for marketers right now.

In this episode, we're joined by Buffer's VP of Marketing Kevan Lee. Kevan shares how COVID-19 has impacted marketing budgets and how brands have shifted social strategies to focus more on organic growth due to smaller budgets for paid.

I hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️

- Dave

About the Show:

Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

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