Each week, host Mark Roberge (Sr. Lecturer at Harvard Business School, Co-Founder at Stage 2 Capital, Founding CRO at HubSpot) talks with the most successful sales leaders in tech to find out the science behind scaling a company’s revenue and sales.
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Each week, host Mark Roberge (Sr. Lecturer at Harvard Business School, Co-Founder at Stage 2 Capital, Founding CRO at HubSpot) talks with the most successful sales leaders in tech to find out the science behind scaling a company’s revenue and sales.
The Critical Importance of Focusing Your ICP w/ Dan Sperring (Founder, AlignICP)
The Science of Scaling
28 minutes
6 months ago
The Critical Importance of Focusing Your ICP w/ Dan Sperring (Founder, AlignICP)
Companies with a very tightly defined ICP that is operationalized on the frontline spend 50% less on sales and marketing.
They have CAC payback periods that are 24% shorter than the mean, and those ICP customers have a 425% higher expansion rate in the first 12 months compared to those that are not.
Today Dan Sperring (Founder, AlignICP) explores how product success is often determined by specific use cases rather than customer demographics, and challenges the common startup approach of targeting broad markets too early.
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The Science of Scaling is a HubSpot Media podcast // Learn more about HubSpot for Startups // Produced by Matthew Brown
The Science of Scaling
Each week, host Mark Roberge (Sr. Lecturer at Harvard Business School, Co-Founder at Stage 2 Capital, Founding CRO at HubSpot) talks with the most successful sales leaders in tech to find out the science behind scaling a company’s revenue and sales.
