In this episode of The Science of Leadership, Tom Collins is joined by Dr. Dave Logan, a professor at the University of Southern California and co-author of the New York Times bestseller Tribal Leadership. They discuss the fascinating world of organizational culture and how leaders can build a truly great one.   Dr. Logan explains that an organization's "tribe" is the informal network of people who work there, and that these tribes are the most powerful force in any organization. He outlines five cultural levels that exist within these tribes, from Level 1 ("Life sucks") to Level 5 ("Life is great").   The conversation highlights why most organizations get stuck at Level 3, characterized by the mindset of "I'm great and you're not". Dr. Logan attributes this to how our society rewards individual achievement, citing the common interview practice of sharing stories about personal success. He notes that winning at a personal level provides a "dopamine hit" that is often reinforced by promotions and the prevailing employment culture, making it a difficult ceiling to break through.   Dr. Logan makes the compelling case that culture is the most important factor for success, stating, "The data said the best culture wins, not the best process, because if you've got a good culture and you give them a bad process, they'll either make it work or they'll fix it". He offers a three-step action plan for leaders looking to advance their culture: Listen: Pay close attention to how people are talking to identify the dominant cultural level. Join: Participate in the existing conversation with humility and respect. Model: Over time, with respect and humility, model the conversations of the next cultural level.   The episode provides invaluable insights for anyone looking to understand, navigate, and transform their organization's culture.   Also, I am excited to announce the release of my new book, "The Four Stars of Leadership," a culmination of over three years of dedicated work, and I'm confident it will be an immensely interesting and helpful guide on your journey to becoming a better leader. Don't miss out on this essential resource—order your copy today at Amazon or Barnes & Nobles and share your thoughts with me! To learn more about the Science of Leadership, visit https://www.fourstarleaders.com/   Key References: Jackson, P. (2013). Eleven Rings: The Soul of Success. Penguin Press. New York. Logan, D., King, J., & Fischer-Wright, H. (2008). Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization. Harper Business, New York.