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The Science Marketer
Joachim Eeckhout
15 episodes
2 weeks ago
The Science Marketer brings you inside the world of science marketing and communication. Every two weeks, I sit down with industry-leading marketers, communicators, and founders to unpack the strategies behind their biggest wins—and lessons from their hardest challenges. Expect actionable advice and exclusive insights to sharpen your own approach in every episode. Hit subscribe, so you don’t miss an episode!
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Marketing
Business,
Science,
Life Sciences
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All content for The Science Marketer is the property of Joachim Eeckhout and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Science Marketer brings you inside the world of science marketing and communication. Every two weeks, I sit down with industry-leading marketers, communicators, and founders to unpack the strategies behind their biggest wins—and lessons from their hardest challenges. Expect actionable advice and exclusive insights to sharpen your own approach in every episode. Hit subscribe, so you don’t miss an episode!
Show more...
Marketing
Business,
Science,
Life Sciences
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How a PhD student turned a side hustle into a thriving medical writing agency
The Science Marketer
36 minutes
7 months ago
How a PhD student turned a side hustle into a thriving medical writing agency

In this conversation, Dan Sheridan shares his journey from a PhD student to a successful freelance medical writer and agency owner. He discusses the importance of expertise over marketing, strategies for pricing, and the organic growth of his agency. Dan emphasizes the significance of building long-term client relationships and managing expectations effectively. He also explores the role of AI in medical writing, highlighting the value of human expertise in a field that requires deep scientific understanding. 

📌 Here's what we cover in this episode:

00:00 Starting out as a freelancer during a PhD
09:42 Transitioning from freelancer to agency owner
16:36 Avoiding the race to the bottom when it comes to pricing
18:58 Scaling an agency while staying lean
23:39 Finding clients and building reputation as an agency
28:06 Navigating difficult client situations
30:42 The need for high-value content in life sciences
32:38 The role of AI in medical writing
35:31 Recommended resources for agency success

🧰 AI tool mentioned: Causaly (https://www.causaly.com)

📖 Book recommended: The Seven Figure Agency Roadmap by Josh Nelson


🤝 To connect with Dan:

  • LinkedIn (https://www.linkedin.com/in/dansheridan01/)
  • Co-Labb (https://www.co-labb.co.uk/)

🎤 To connect with Joachim Eeckhout, host of the podcast:

  • LinkedIn (https://www.linkedin.com/in/joachimeeckhout/)
  • Contact form (https://www.thesciencemarketer.com/contact/)

✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/

The Science Marketer
The Science Marketer brings you inside the world of science marketing and communication. Every two weeks, I sit down with industry-leading marketers, communicators, and founders to unpack the strategies behind their biggest wins—and lessons from their hardest challenges. Expect actionable advice and exclusive insights to sharpen your own approach in every episode. Hit subscribe, so you don’t miss an episode!