Biotech CEOs’ best-kept secret: Their LinkedIn ghostwriters

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The Science Marketer

Joachim Eeckhout

15 episodes

2 weeks ago

The Science Marketer brings you inside the world of science marketing and communication. Every two weeks, I sit down with industry-leading marketers, communicators, and founders to unpack the strategies behind their biggest wins—and lessons from their hardest challenges. Expect actionable advice and exclusive insights to sharpen your own approach in every episode. Hit subscribe, so you don’t miss an episode!

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Biotech CEOs’ best-kept secret: Their LinkedIn ghostwriters

The Science Marketer

31 minutes

11 months ago

Biotech CEOs’ best-kept secret: Their LinkedIn ghostwriters

Benjamin McLeod discusses the nuances of ghostwriting in the biotech sector, particularly on LinkedIn. He shares insights on building personal brands, the importance of providing value through content, and how using social media can increase the efficiency of attending conferences.

In this episode, you'll learn:
00:00 Introduction to Benjamin McLeod and his background
05:54 The journey to founding Convey Bio
06:54 Understanding the ghostwriting process
13:46 The power of LinkedIn for biotech executives
18:39 Maximizing ROI from biotech conferences
22:21 Building a personal brand on LinkedIn
26:16 Future plans for ConveyBio
27:17 Advice for starting on LinkedIn
30:07 Recommended reading for science marketers

Book recommended by Benjamin: Influence: Science and Practice, by Robert Cialdini

To connect with Benjamin McLeod: LinkedIn

To connect with Joachim Eeckhout, host of the podcast:
- LinkedIn
- Contact form

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